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A couple of weeks ago, I presented a workshop on being more human in social media at the Minnewebcon conference.

For those who don’t know, I think Minnewebcon is one of the most interesting combinations of tech and marketing and communication because it brings together business and higher education. Both types of organizations can learn from one another, and it certainly helps us in higher ed know what folks who may have more access to resources and talent.

That’s not the main point to this post, though.

At Minnewebcon, I noticed that the rooms for content-based sessions were consistently filled, whereas the tech-focused rooms often had seats to spare. Which led me to wonder – do more marketing/communication/strategy/content folks come to conferences? Or just the conferences I attend because I’m a mostly-content-focused person?

But the fact is, many of us who are Armies of One have both technical and content skills. So why don’t we choose the tech tracks at conferences? Why aren’t there more higher education conferences that have stronger offerings focused on technology and physical innovation?

The same thing seems to happen at HighEdWeb each year. Or maybe that’s just my perception. As a member of the board for the Higher Education Web Professionals organization, I know we’re making a concerted effort to include more and stronger technical offerings at our annual and regional conferences. It’s a difficult proposition, though.

I’d love to hear your feedback on this idea – especially from folks who code, and sit in the tech rooms, and go to tech conferences. Does my perception ring true? Or do we need to work on the technical offerings so that more solo practitioner types can understand and apply the information in sessions?

Is it simply a chicken and egg question? Will more technical people come to conferences if there is a better balance of sessions? Do we need to have more events focused strictly on technology for higher education?

I don’t have the answers, but I know some people who plan some conferences. Your input could help us make the time in sessions more productive for all of us.

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Sometimes technology just gets in your way – at least it did when I sat down and tried to record an interview with mStoner’s Director of Marketing, Mallory Wood. I tried to make it work, but eventually, I tired of trying to match video and spotty audio together like puzzle pieces. Instead, here’s a post about our conversation…

Mallory Wood works as director of marketing for mStoner, a marketing and communications agency that works with higher education institutions – about 250 all told over the company’s history. Some of these institutions are large, with grand teams, but a lot of them are smaller, Mallory said, with small teams or solo practitioners in charge of various pieces of the communication puzzle.

“We do web design, content strategy, print; we’re a full service agency,” she added. “We can take a project from strategy to completion or do a part of that.”

mStoner works with a mix of small and large teams, but Mallory said those who work for the company get extra satisfaction from helping out armies of one.

“It is exactly when the army of one is overwhelmed with developing content and strategy or saying to themselves, ‘I have suddenly gotten social media thrown onto my plate… and I’m in the middle of developing content for print and the web and I don’t know what to do. I’m not trained in this; I don’t have a good strategy,” she said. “That’s when they might send me an email or pick up the phone and say, ‘Mallory, how can mStoner help us?’”

We discussed challenges that the solo practitioner faces every day – as a vendor sees them. Mallory listed a few that we can all agree with – time and knowledge.

“There are a lot of limitations – the biggest is time,” she said. “There are only so many hours in the day. Yes, we hustle and get it done. But at some point you have to maintain a work-life balance. Knowledge is another limitation. There are lots of resources out there that can help with that.”

And although the company makes its bread and butter advising clients, mStoner provides a wealth of free resources for the higher education community. Mallory helps out with a number of those resources:

EDUniverse – A hub for content and information that was launched in 2012 to serve as an open community for higher education. Of EDUniverse, Mallory said:

We saw that a lot of new bloggers coming into the higher ed space. All of a sudden, you have all these blogs and content, and they’re all great. We wanted EDUniverse to act as a hub for all the information that pulls together the best ideas on the web in higher ed. We merged last year with Higher Ed Live and hope to merge the two sites completely by the end of the year.

Webinars – mStoner has definitely rolled out the free webinar resources in the past year and a half, and the company has no plans to change that in 2013, Mallory said. Watch the company’s blog or get on its email list for more information.

mStoner has a dedication to providing free resources and thought leadership for those colleagues who work with higher education. We’ve made a commitment to truly just offering content – just information. We don’t do a hard sell or cold call after the webinar. In 2013, we’re planning on offering 20 or more webinars – some on content strategy from different angles,on responsive web design, SEO and analytics, etc.

Social Works – mStoner’s first book features case studies on social media projects in higher education. Mallory said the company plans to extend the book’s reach by offering a series of webinars on some of the case studies. Those will be available to folks who buy the book.

 

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Robert Sutton wrote The No Asshole Rule in 2007, after seeing lots of examples and hearing from lots of folks who dealt with workplace jerks on a regular basis. Before composing the book, he put together a couple of magazine articles that contained the genesis for the book idea.

I came late to reading The No Asshole Rule, but because of recent work stress, my former boss (@jmdipippa) thought it might make sound reading material. He was right on the money. This book was what I needed – right now – and it contained tips that could be integrated into my workday right away. Most importantly, it wasn’t what I call a “bitch book.” Instead, The No Asshole Rule demands that we be responsible for improving our own workplaces.

When my colleague Ron said he was working on reading more and more book reviews, I thought I might try to join him periodically. I read far more fiction than I do “practical books,” but when I do read one that might be helpful, I promise to share here at Higher Ed Solo. I’ve also worked up a quick way for me to review books – sharing one big idea per chapter. Let’s try that here. The No Asshole Rule has seven chapters, and here are my take-aways:

  1. In chapter one, Sutton defines an “asshole.” He reminds us that an asshole is not just someone we don’t like or someone who is unskilled socially. An asshole is best defined by how he or she makes you feel when you’re in his or her presence. In addition, the quality of assholeishness is defined by the individual’s taking out anger and negativity on those who are less powerful. That less powerful thing is key, but my takeaway was that an asshole makes you feel lower than dirt when you have to deal with him or her.
  2. Chapter two focuses on why assholes can ruin a workplace if they’re not contained. They cause damage to their chosen victims, to innocent bystanders who watch and hope not to become a target, and to themselves. They can also hurt an organization deeply, and that is my takeaway from this section. Do not suffer the assholes to survive because one day their presence will impact your company or organization negatively.
  3. Enforcing the no-asshole rule is the focus of chapter three. Apparently, it’s pretty hard to weed out the bad and protect the good in an organization. *eye roll* However, it’s the reinforcement of an expectation of proper, non-assholeish behavior that can protect your organization. My takeaway from this section? Talk the talk, and walk the walk. Say you’re getting rid of the assholes and do it. If you can’t accomplish the goal, then don’t promote your company and its positive values. Related to this: Don’t tolerate asshole behavior in clients or customers either. That one’s a little harder to swallow.
  4. Chapter four focuses on keeping your own negative behavior in check. Apparently, one asshole can stink up the whole company quickly. My big idea from here is where the book narrows its focus from looking at ALL THE ASSHOLES in the world to improving my own behavior. In this chapter, Sutton quotes da Vinci, saying “It is easier to resist at the beginning than at the end.” One should avoid assholes at all costs in order to avoid becoming one.
  5. Chapter five is full of tips for surviving in a place filled with assholes, and I may have taken this chapter more to heart than the others. The big idea from this chapter is tied to my graduate work – reframe others’ behavior in order to improve your outlook. Sutton relates a story of how Disney trains its cast members to deal with assholes in amusement parks by following the simple rule to change how you see things.
  6. Well, this chapter was a kick in the pants. Of course there are advantages to having assholes in the workplace – as well as acting like an ass sometimes. I’d rather not deal with this chapter that focuses on Steve Jobs and Larry Ellison and lots of other successful not-nice people. However, I do have a takeaway. Sometimes a well-placed asshole helps others see how not to behave. I know that’s the instance in my workplace.
  7. The final chapter of this book focuses on how to implement the no-asshole rule in your daily life. The big idea here is simple – help create a world that’s one you’d want to live in. It’s like the Golden Rule, but bigger in a way. It’s also like those ripples you see when you drop a rock into a pond – you never know how far they’ll go.

Sutton’s book is full of lists, and quizzes, and tips to help us deal with assholes. That’s good, because he mentions that higher education is a place where assholes tend to congregate.

And I’ll let you make of that what you will.

* For the record, like Sutton, I’ve decided not to shy away from the word “asshole.” It is what it is. They are what they are.

 

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