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“You can’t really understand another person’s experience until you’ve walked a mile in their shoes.”

Photo1So goes the old story, parable, proverb, or whatever you want to call it. It’s a seminal truth tied to our need to develop empathy for others. The more we can understand a person’s experience, the more we can have empathy for that person. The development of empathy is the one of the highest attainments in the human experience.

If I’ve ever given you one of my MOO cards and you’ve looked at the back of it, you’ll notice a quote from philosopher Martin Buber, “Through the Thou, a person becomes I.” In the 1923 work, I and Thou (where the quote appears), Buber speaks extensively about dialogue, developing authentic relationships with other individuals, and how, through language, we come to appreciate the other’s experiences – even to understant what the dialogic partner has lived through.

In other words, when we regard other humans as the same as we are, we develop empathy. We begin to consider them the same – as the subjects of our actions instead of the objects.

Whoa. Getting deep here, right?

Which brings me to a thing we all did last week – Higheredshoes. The tumblr features pictures of shoes from folks who work in all parts of higher education. Y’all – developers and designers and writers and professors and managers – submitted photos of your shoes and they were posted on the site.

The tumblr design is bare, maybe too stark. But it doesn’t detract from the photos. We all wear shoes – well, except for Debra Goldentyer at UC-Berkeley and you know how those Berkeley people are. We’re the same like that. We’re also different like that. Berkeley is especially different like that.

Screen Shot 2013-05-03 at 8.57.57 PMShoes are more than their design or color or whatever. They ground us. They plant us on this earth, and they help us stay up straight. They point where we’re supposed to be moving.

They remind me of the higher ed community. We’re all dramatically different in our roles and talents and personalities, but we’re all the same. And most of the time, we manage to regard one another as true partners in producing something great through higher education.

We all wear shoes. We’re all the same.

As Buber goes on to say in I and Thou, “All actual life is encounter…. All real life is meeting.”

I am truly thankful I belong to a community that is same and different and full of respect. I’m thankful y’all will send me pictures of shoes – no questions asked.

I’m glad I met and continue to meet you.

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Sometimes technology just gets in your way – at least it did when I sat down and tried to record an interview with mStoner’s Director of Marketing, Mallory Wood. I tried to make it work, but eventually, I tired of trying to match video and spotty audio together like puzzle pieces. Instead, here’s a post about our conversation…

Mallory Wood works as director of marketing for mStoner, a marketing and communications agency that works with higher education institutions – about 250 all told over the company’s history. Some of these institutions are large, with grand teams, but a lot of them are smaller, Mallory said, with small teams or solo practitioners in charge of various pieces of the communication puzzle.

“We do web design, content strategy, print; we’re a full service agency,” she added. “We can take a project from strategy to completion or do a part of that.”

mStoner works with a mix of small and large teams, but Mallory said those who work for the company get extra satisfaction from helping out armies of one.

“It is exactly when the army of one is overwhelmed with developing content and strategy or saying to themselves, ‘I have suddenly gotten social media thrown onto my plate… and I’m in the middle of developing content for print and the web and I don’t know what to do. I’m not trained in this; I don’t have a good strategy,” she said. “That’s when they might send me an email or pick up the phone and say, ‘Mallory, how can mStoner help us?’”

We discussed challenges that the solo practitioner faces every day – as a vendor sees them. Mallory listed a few that we can all agree with – time and knowledge.

“There are a lot of limitations – the biggest is time,” she said. “There are only so many hours in the day. Yes, we hustle and get it done. But at some point you have to maintain a work-life balance. Knowledge is another limitation. There are lots of resources out there that can help with that.”

And although the company makes its bread and butter advising clients, mStoner provides a wealth of free resources for the higher education community. Mallory helps out with a number of those resources:

EDUniverse – A hub for content and information that was launched in 2012 to serve as an open community for higher education. Of EDUniverse, Mallory said:

We saw that a lot of new bloggers coming into the higher ed space. All of a sudden, you have all these blogs and content, and they’re all great. We wanted EDUniverse to act as a hub for all the information that pulls together the best ideas on the web in higher ed. We merged last year with Higher Ed Live and hope to merge the two sites completely by the end of the year.

Webinars – mStoner has definitely rolled out the free webinar resources in the past year and a half, and the company has no plans to change that in 2013, Mallory said. Watch the company’s blog or get on its email list for more information.

mStoner has a dedication to providing free resources and thought leadership for those colleagues who work with higher education. We’ve made a commitment to truly just offering content – just information. We don’t do a hard sell or cold call after the webinar. In 2013, we’re planning on offering 20 or more webinars – some on content strategy from different angles,on responsive web design, SEO and analytics, etc.

Social Works – mStoner’s first book features case studies on social media projects in higher education. Mallory said the company plans to extend the book’s reach by offering a series of webinars on some of the case studies. Those will be available to folks who buy the book.

 

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One of the things that often suffers when you’re an Army of One is the chance to learn and network with your peers. We don’t have time to turn around, let alone sit down and focus on a better way to do things.

That’s one of the reasons Ron and I started this blog. We wanted to provide an opportunity to learn more about what others are doing in the Higher Ed Solo space.

But there’s another way we’ve found that can give you some space from the solo practitioner grind and stretch your wings – attending a conference or two in the summer! So, we’ve come up with a list of conferences we like. And coincidentally – or not ;) – Ron and I will be speaking at several of these conferences. The list is not all-inclusive by any means, and we encourage everyone to add his or her favorites in the comments on this post.

We’ll start with the HighEdWeb regional series of conferences. No matter where you are in the country, there’s a regional conference relatively close. Here’s a list with links:

These regionals are always cost-effective to attend, and some of them are still taking proposals for presentation slots. If you’ve ever thought about putting yourself out there (like we talked about last week on Higher Ed Live), then you’ll want to submit a proposal.

Here are some more conferences we’re pretty keen on:

But, like I said earlier, the list is not exhaustive. There is probably a TEDx event somewhere in your area, also consider Ignite. Other possibilities include searching LanyrdTwitter, or the Web for conference options; there’s sure to be one that fits your job role and needs perfectly. Let us know about it, too!

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