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I am the brand

No doubt you’ve heard it before. Probably from much smarter folks than me. But I know if you’ve followed me for any time on Twitter, you have. It’s one of my favorite hashtags to use when I’m talking about representing … Continue reading

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Do It Yourself – #LifeatIC

The other day, I sat down (virtually) with Ithaca College‘s Rob Engelsman to talk about the school’s recent #LifeatIC project. Rob is an IC grad who started out doing social media for the college while he was still in school. … Continue reading